Why Do We Do
What We Do?

There is more to Roosevelt's Terrariums than just our terrariums and our terrarium classes.

We exist not only to make a living, but also to enjoy a life.

We also want to serve as an example to others of a better way of doing business.

This better way operates on the basis of one very simple truth, a truth that governs all we do:

We will do well for ourselves by doing good for others.
In the first century, during the persecution of the early church by the Roman empire, the Christians would identify one another carefully by drawing only the first half of the fish sign in the dust, and then waiting nervously to see if the other party responded by completing it.

In the first century, during the persecution of the early church by the Roman empire, the Christians would identify one another carefully by drawing only the first half of the fish sign in the dust, and then waiting nervously to see if the other party responded by completing it.

This truth explains why we do what we do. It's why we make such an effort to excel in our terrarium quality. It's why we offer such extreme customer service. And it's also why we limit the days and the hours that we are open to the public.

We exist not only to make a good living, but also to enjoy a good life.

Our goal in limiting our hours is not to frustrate those who find us closed during supposedly "normal business hours." It is to allow ourselves, and our staff, to do different kinds of work than just manning the shop, and to allow all of us to enjoy a good life outside of work.

We do this, not because we have to for some religious obligation, but because, in the grand scheme of things, we get to because it is both wise and good. God's will is always like that. What makes right "right" is that it is good, it is beneficial, because God Himself is good.  And what makes wrong "wrong" is that it is harmful. It destroys the wholesome things that God intends for us to enjoy. The best way to live in this world is by doing good in every area of life.

You might have heard that "we live in a free country." It's true, at least for the time being. But unfortunately, many people in business today fail to use the freedom that they have to do anything that is truly different from others. Too many follow a pattern that is far too focused on maximizing financial profit at the cost of other also important things — like cherishing people.

Here at Roosevelt's Terrariums we are trying to use our freedom as owners of a small business to do things differently.

As we design, redesign, and then redesign again, our business model, and our schedule of shop hours, our goal is to do well for ourselves as proprietors by doing good for our customers, our vendors and our staff. Financial interests, though important, are not our only concern. The quality of our lives, and their lives, is made up of much more than that.

In doing things differently, we also hope to serve our community as a small example of what it can look like to push back against the increasingly unreasonable demands of the common business culture.

Thinking Theologically

On a theological level, we are also putting to the test our Christian belief that there is a good and wise God out there in a higher dimension called Heaven. He has promised to "bless" those who make a sincere effort to honor Him with their financial affairs, including not only being generous to the poor, but also in the way they make their living in the first place.

Of course God owes us nothing. We can never earn His blessing.  But the historical record shows that when ordinary folks like ourselves choose to trust Him enough to actually obey Him in these matters by going against the ways of the world, He has a way of showing up to bless their endeavor and to pour out an abundance of profit that no one can explain in purely natural terms. That has been our experience thus far. In just a few short years we are debt free and profitable.

This kind of financial success is more than just luck. It is God's gracious provision for those who trust Him enough to obey Him. As silly as it may sound in the ears of a skeptical, secular, business community, here at Roosevelt's we would rather have the smile of God upon our little enterprise than to have a few more dollars in our cash register. That is the real reason why "Honesty is the best policy." God Himself makes it so because He is good.

So, there you have it.  This is why we do what we do. And this is also why we do not do what we do not do. As odd as that may make us, we are doing very well for ourselves by simply doing all the good we can for others.

We hope you will allow us to serve you in some way, whether in our shop or in one of our classes, and that perhaps our business example may inspire you to mind your own business in a similar fashion.